La Armonia Hermosa is more to us than just the name of a coffee we offer every year; it means more than a delightful combination of flavor and body in our cups. What this coffee represents is a beautiful harmony of people - producers, roasters, and coffee lovers, intertwined with one another in a journey toward deeper partnership and sustainability.
This is our flagship coffee and the reason we called ourselves Deeper Roots. Nestled high along a fertile volcano, overlooking the Antigua Valley, Santa Maria de Jesus is an idyllic home to the finest of Guatemalan coffee. The small, family farmers of this village have historically struggled to make a living growing this high quality coffee. Since we started working with these growers in 2005 we’ve been heavily and actively invested in their infrastructure, technical knowledge, and capital financing. Now, the farmers of La Armonia Hermosa coffee receive higher prices through increased quality, marketability, and relationships.
By enjoying the fruits of their labor you are giving them new opportunities, a renewed sense of community pride, and a chance for economic sustainability.
- La Armonia Hermosa translates to “The Beautiful Harmony”, representing the connection between producers, roasters, and coffee lovers.
- Deeper Roots has been actively invested in infrastructure development, technical knowledge, and capital financing in the community of Santa Maria de Jesus where this coffee is grown since 2005.
- This relationship inspired the founding of Deeper Roots Coffee.
